Canada Post was uniquely positioned to help businesses get inside the homes of Canadians, where purchase decisions were being made. Through an integrated campaign beginning with LinkedIn and a DM campaign, a wood-feel front door package acted as a reminder of the channel’s ability to reach consumers where it mattered most, when it mattered most.
This campaign was created in partnership with The&Partnership, Junction59 and Touché, as well as Tank for French adaptation!
And it is the recipient of the Gold 2023 Canadian Marketing Association LinknedIn B2B Marketing Award