Tracksuit Studio, a Toronto and Los Angeles based network of composers and sound designers, needed to get the word out to the industry that they could now get top tier original music without the top tier prices.
So, we created an awareness campaign featuring a spokesperson for the brand. The spokesperson, a 1970s-handle-bar-moustache-aviator-glasses-slighty-out-of-shape coach represented everything the brand was trying to convey: a no-nonsense, get-it-done attitude towards creating professional soundtracks.
The result was four online videos, each one touching on a key pillar of the brand: speed, quality, collaboration, and cost-efficiency.
